Director of Creative Strategy and Marketing

As Director of Creative Strategy and Marketing for the Cali Slingers, I created graphics throughout the season and photographed tournaments to capture the team’s journey.

The creative direction was authentically Cali: palm trees, blue and yellow, and a retro influence. I carried that style across the team’s graphics to build a consistent identity that fans could recognize and connect with.

I’m most proud of creating designs that felt true to the team while building a stronger brand—one that brought fans closer and gave them an identity to rally around.